Mobile.
Fortune 100 Companies Not Measuring Up in Mobile [Study]
The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States.…
Google Web Designer Beta Launches for Advertisers
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers…
Google Updates Android Search App; Teases New iPhone/iPad Search App
Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for…
9 Points to Ponder About the New iPhone 5S/5C
The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated.…
Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]
Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a…
3 Essentials for Great Mobile SEO
Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent…
YouTube to Add Offline Viewing to Mobile Apps
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet…
Smartwatches & Search: New Form Factors, New Behaviors, New Rules
Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this…
Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a…
Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere
BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone…
The Mobile Local Opportunity, By the Numbers
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things…
Are You Overpaying Your Advertising Partners for Mobile App Installs?
If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know…
Google Names Next Android Operating System KitKat
The Android 4.4 operating system will be called KitKat. A deal with Nestlé, which owns the Kit Kat name, came about after…
Google Maps Adds Real-Time Traffic Alerts
Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts.…
Google Patents Pay-Per-Gaze Advertising
The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log"…
Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]
In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows…
‘Geo-Conquesting’ Drives Customers Away from Local Competition with Mobile Ads [Study]
xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away…
There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate…
Google Issues New Mobile Speed Guidelines, Updates PageSpeed Insights Tool
If you have websites that are getting more mobile traffic, yet are either slow to load or not properly optimized, Google is…
Android Device Manager Finds Your Lost or Stolen Smartphone
The Android Device Manager feature, which is similar to Apple's Find My iPhone app, lets users of Android smartphones and tablets locate…
SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of…
Google+ Local App Killed Due to Extremely Low Usage
Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps…
Facebook’s Mobile Surge: Ad Revenues Double
How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage…
Foursquare Opens Self-Service Advertising to Small Businesses
Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when…
Google Maps Overhaul Arrives for iOS, With Dedicated Tablet Design
The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has…
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