Local.
YP Taps Goodzer for Enhanced Local Data
YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal.
Yahoo Acquires Local Recommendation App Zofari
The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will…
Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?
Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost…
Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are…
Defining Local SEO KPIs & How to Measure Them for Maximum ROI
With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure…
Foursquare Upgrades App, Transitions Check-Ins to Swarm
Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful…
Ripoff Report to Revise Removal Policy: May Accept Court Orders
Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal…
5 Takeaways From the World Cup for Global Search Marketers
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and…
Google AdWords Express App Now Available
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google…
You Can Now Link Your Google My Business & AdWords Accounts
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure…
Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if…
YP Adds Social Sharing, Curated Collections to Mybook
YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has…
Many Organic Results Influenced by Locality
Does locality have an effect on SERP ranking? Not always, but when it does we should be mindful of the best choices…
130 Questions to Ask When Choosing a Local Search Automation Tool
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.…
RIP Bing Ads Express
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads…
Google My Business: New Tools for Small Business Owners
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google…
5 Reasons Why Pitching International SEO is a Pain
For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of…
4 Steps to Maximize Local Search Success
Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing…
Google Adds Quick Facts to Maps
Google has added an additional Maps feature called Quick Facts for desktop users looking for some extra factoids in their search. Google…
From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges
The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what…
Google Buys, Then Shuts Down Restaurant Website Builder Appetas
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations,…
Local Listing Management Priorities: How & Where to Syndicate Local Data
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to…
Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]
Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready…
Link Building for Restaurants: The Ultimate Guide
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to…
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