Local.
Why local matters, even for national advertisers
There's been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS…
Where is Google heading with mobile local search?
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search…
A complete Local SEO guide for small businesses
A practical local SEO guide for business owners.
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be…
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media...
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it's time to focus on local search strategy in order to beat your competition.
How a customer reviews strategy can impact SEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
Google Maps update decides which areas are ”of interest” for users
If we didn't have Google Maps, we’d either never leave our homes for fear of getting lost or we'd have to find…