Local.
Taobao SEO: A Guide to One of the World’s Largest Consumer Marketplaces
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors…
International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations…
Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher
In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to…
5 Reasons Small Business Should Love Local SEO
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear…
2013 Digital Strategy Best Practices for Your Business
Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides…
Yelp SEO Campaign Highlights 8 Local SEO Best Practices
Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website…
Geolocation Changes Google Keyword Rankings 69% of Time [Report]
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for…
3 Hyperlocal Networks SMBs Should Partake In
The jury is very much out on hyperlocal. Why should small and medium-sized businesses bother? Because you can establish a genuine voice…
Inbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole…
Link Building for Local Search
Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help…