Industry.
Search Week in Review for Feb. 12, 2011
Here’s a recap of this week’s columns and news stories for the week of Feb. 6 to 12, as reported by Search Engine Watch, as well as search…
Thomas Edison Birthday Google Doodle
It is the 164th birthday of Thomas Edison and Google has honored him with an animated Doodle featuring a number of his…
Two-Factor Authentication Comes to Google Accounts
You have your Gmail account and you use it for everything. But it’s more than just e-mail; it’s also tied to your…
Intentional Targeting: Search vs. Facebook
Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out…
European Commission: No Discussions to Halt Google Antitrust Investigation
Despite what you may have read elsewhere, Google and the European Commission aren’t nearing a resolution on the antitrust investigation launched in…
Global Search Marketing Numbers Are Shocking, Wake up America!
These statistics are a wake-up call for anyone who doesn't realize the sheer scale of the growth in the global internet.
Google Tests Profile Pictures in Social Navigation Bar
Google is testing a new-look navigation bar that could offer a hint of what the company’s plans are for incorporating social elements…
AdWords Background Reverts Back to Yellow
Looks like Google is once again tinkering with their AdWords background colors. Have a look at the new background color: Google introduced…
PSAs No Longer Brought to You by Google AdSense
Public service ads (PSAs) are being retired in AdSense and will no longer be a backup ad option. Google is now trying…
Webmaster Tools and Analytics Get More Cozy
According to Google’s Webmaster Central blog, site owners now have the ability to link verified sites using Webmaster Tools to an Analytics…
How to Market Charities Online For Free
Once you've found a volunteer workforce willing to invest their time, here's how charities can advertise cost-effectively online and drive traffic via…
Did Volkswagen or Chrysler Have the Best Super Bowl Commercial?
Depending on which source you use, either “Volkswagen Commercial: The Force” or “Chrysler Eminem Super Bowl Commercial – Imported From Detroit” was…
Weather Forecast? Don’t Know, Check Google
While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's…
Longer AdWords Headlines: Google Blurring The Lines of Paid, Organic Results?
AdWords top placement ads will get longer headlines, a move Google says will increase click-through rates (CTRs) for advertisers. But has this…
This is Literally the Best Eric Schmidt Video
A fun video making the rounds this week features Google’s outgoing CEO Eric Schmidt and his emphasis on using the word “literally”…
Search Week in Review for Feb. 5, 2011
Here’s a recap of this week’s columns and news stories for the week of Jan. 30 to Feb. 5, as reported by…
Wassup #SESLondon? 1 Cowboy CEO, 1 Ship Parrrty, 10 Solo Sessions & 50 Jaamit Tributes
With only three weeks to go until SES London, you might be asking yourself what you can expect to get out of…
75,000 People Really Want to Work at Google
Just a little over a week after announcing plans to hire more than 6,000 and make 2011 the largest hiring year in…
Chinese New Year 2011: Google’s Year of the Rabbit Doodle
Today is the Chinese New Year. In celebration, Google Hong Kong posted a new Doodle to usher in the Year of the…
Google: Only 2% Opt-Out of Instant
Only about 2 percent of users have opted out of using Google Instant, according to Ben Gomes, Instant lead engineer. Launched in…
Bing Gets Served on The Colbert Report [Video]
Google’s accusation that Bing copied Google’s search results has gotten mainstream media attention from the BBC to the Wall Street Journal. Last…
Localizing Your Website: How to Simplify a Huge Project
Reduce the mammoth task of localizing every page on your site by using these simple strategies.
UK PPC: Is Microsoft Distracted in Paid Search?
Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per…
Bing Copying Google: And I Care Why?
Okay so Google set a trap to verify Bing was copying some of their results. They then presented the story to Danny…
The Google Spam-Jam
Google must find an effective, scalable solution to fight spammy web results, rather than just plugging holes in its old PageRank model…
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