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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Achieving Brand and Affiliate Harmony in Search

Forget brand vs. brand brawls in the search engines. The new UFC: Affiliate vs. brand at SES @ A4U London.

By Kevin Ryan · 31 Oct 2007

Industry

SEW Experts: Life after SERP: A/B Split and Multivariate Testing

When searchers find your site, what will they see? If you’re using A/B split tests and multivariate testing, they’ll see customized results…

By Kevin Newcomb · 31 Oct 2007

Industry

SEW Experts: Achieving Brand and Affiliate Harmony in Search

Forget brand vs. brand brawls in the search engines. The new UFC: Affiliate vs. brand. In today’s Searching for Meaning column, “Achieving…

By Kevin Newcomb · 31 Oct 2007

Industry

Search Headlines & Links: October 30, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 30 Oct 2007

Industry

Do I Hear Butterfly Wings Flapping or Sense a Google Algorithm Update?

The organic search marketer works in an environment where the rules can change at almost any time. Since change can come at…

By Amanda Watlington · 30 Oct 2007

Industry

Reservation Road: A Study in SEO-based Movie Promotion

As some SEW readers know, some of our experts and bloggers have taken up the challenge to implement a best practices marketing…

By Kevin Newcomb · 30 Oct 2007

Industry

Search Engines and User Query Intent

In my recent Podcast with Bill Slawski we focused on discussing search engine ranking factors. Bill is known throughout the industry for…

By Eric Enge · 30 Oct 2007

Industry

SME Brand Strategy: SEM Tactics, Tips, and Tricks – Part 2

Build a small business brand online: Impossible? Not when all forms of online media are converging under search.

By Carrie Hill · 30 Oct 2007

Industry

SEW Experts: eHobbies and Action Jackson: SEO Quarterly Site Review

Site reviews flesh out advice, best practices, and tips and tricks. In today’s au Natural column, “eHobbies and Action Jackson: SEO Quarterly…

By Kevin Newcomb · 30 Oct 2007

Industry

SEW Experts: SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 2

Is building a small business brand online impossible? Not when all forms of online media are converging under search. In today’s Little…

By Kevin Newcomb · 30 Oct 2007