Industry.
Microsoft Prepares Push into Chinese Search Market
When it comes to search, Microsoft is ever the egg while Google remains the chicken. Just a week after news of Google…
SEW Experts: Killer Site Targeting: PPC Content Scrape & Bake Tools
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. In today’s Content Advertising column, “Killer Site Targeting:…
Top 10 Toughest Jobs to Fill? The Top 3 Are In Search Engine Marketing
Here’s the best example of misleading statistics we’ve seen, outside of the ads skewering the mythical Cable Corp: “DirecTV – Cable Corp…
At Arm’s Length: Managing a Parent Company Dynamic
Google is getting rid of DoubleClick's SEM business. Should Microsoft do the same with Avenue A | Razorfish? An insider defends the…
Londoners faceoff online in support of their candidates for the Mayoral Election
If the popularity of Facebook fansites was an indicator of how Londoners will vote on May 1st then Boris would be a…
So You Wanna Be a SearchMonkey?
Yahoo is creating some wide open spaces for web developers. This is no API playground, people. It’s a zoo. SearchMonkey will let…
T-minus 1 Day: Last Minute Rhetoric from Microsoft and Yahoo
On yesterday’s earnings call, Chris Liddell, Senior VP and CFO, affirmed recent statements by Steve Ballmer to focus on the online advertising…
Microsoft Earnings Key Takeaways: Where’s the Search?
The biggest acquisition news yesterday wasn't Microsoft-Yahoo, but Arby's-Wendy's. In both cases, search marketers are asking, Where's the beef?
What’s In Your Travel Tool Bag?
Seasoned travel search marketing survivors know what SEM tools they need. If you don't know, here are your clues this week: key,…
When Yahoo Shareholders’ Push Comes to Microsoft Shove
Yahoo holds little value for some investors. But would MicroHoo be like mixing Coke and Pepsi? Or would it be more like…