Topic

Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

SEW Experts: 5 Million Users Hate the New Facebook? No Problem

Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from…

By Kevin Newcomb · 17 Sep 2008

Industry

SEW Experts: Link Marketing: What Google Can Teach You

Google’s success story has many important lessons about link marketing. In today’s linkbuilding column, “Link Marketing: What Google Can Teach You,” Justilien…

By Kevin Newcomb · 17 Sep 2008

Industry

SearchDay | Launch Google Freedom Now

Today's search engine marketing news and opinion: Launch Google Freedom Now; Landing Page Optimization -- Insource or Outsource?; Google Goes on the…

By Kevin Newcomb · 17 Sep 2008

Industry

Google Goes on the Defensive About Yahoo Ad Deal Cost Projections

Google is none-too-thrilled about a SearchIgnite study suggesting that search advertising prices would increase by 22%. Now they’re fighting back by saying…

By Nathania Johnson · 17 Sep 2008

Industry

Google Releases Audio Indexing into Google Labs

In July, Google launched an iGoogle gadget that enables video speech search for select election videos. The technology searches transcribed speech snippets…

By Nathania Johnson · 17 Sep 2008

Industry

Launch Google Freedom Now

How much power should Google have? How much is too much? Why should you care? Would we really be better off in…

By Kevin Ryan · 17 Sep 2008

Industry

SEW Experts: Launch Google Freedom Now

How much power should Google have? How much is too much? Why should you care? In today’s Searching for Meaning column, “Launch…

By Kevin Newcomb · 16 Sep 2008

Industry

SEW Experts: Landing Page Optimization — Insource or Outsource? Part 2

Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. In…

By Kevin Newcomb · 16 Sep 2008

Industry

SearchDay | Making the Most of Search Engine Copywriting

Today's search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation…

By Kevin Newcomb · 16 Sep 2008

Industry

Making the Most of Search Engine Copywriting

Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver…

By Carrie Hill · 16 Sep 2008