Industry.
SEW Experts: Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. In today’s…
SEW Experts: Best-Kept Secret in PPC? Part II
Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated…
SEW Experts: 2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of…
SearchDay | Bribing People With $50 Gift Cards: Part Deux
Today's search engine marketing news and opinion: Bribing People With $50 Gift Cards; Google AdWords Opens Up Conversion Optimizer Eligibility; Yahoo's Search…
Google Behind Tool to Detect ISP Blocking
It’s no secret that Google is an avid supporter of net neutrality legislation. Now, in an effort to further their cause, they’ve…
Google AdWords Opens Up Conversion Optimizer Eligibility
Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords’ free Conversion Tracking tool and have at least…
SEW Experts: Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what a promotion-monitoring component would look like. In today’s online promotion &…
Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief…
SearchDay | Yahoo’s New Era
Today's search engine marketing news and opinion: Yahoo's New Era; Track Those Alternate Conversions; Yahoo Tries to Defend Account "Optimizations"; and more.
AOL to Cut 10% of Its Workforce
AOL will cut 10% of its workforce, according to Kara Swisher. That amounts to 700 employees. The cuts will attempt to focus…