Industry.
Data Privacy Day Exhibit Differences in Approach from Google and Yahoo
When it comes to privacy – and overall service/product offering – there is a big difference in how Google and Yahoo relate…
Google AdWords Releases 7 New Help Videos
Google AdWords has released new help videos to assist customers in their search marketing campaigns. The videos (which can be found here)…
Search a Bright Spot for Yahoo, too
Last week, Microsoft reported earnings, and announced that even amid job cuts in other areas, the company would continue to add jobs…
SEW Experts: Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief…
SEW Experts: Track Those Alternate Conversions
It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. In…
Study: Sizing up the Online Generation Gap
Internet users, including Gen X and Y, take part in different activities based on their age group. Learn who's most social and…
SearchDay | Breaking the Norm with Search
Today's search engine marketing news and opinion: Breaking the Norm with Search; SEO Web Site Review: Water Filter Corner; Advanced Keyword Research…
Breaking the Norm with Search
One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are…
SEW Experts: Breaking the Norm with Search
Many engines, especially Google, are looking for uncommon combinations of content that typically don’t exist together. In today’s enterprise search marketing column,…
SEW Experts: SEO Web Site Review: Water Filter Corner
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO…