Industry.
SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need…
SEW Experts: Understanding the Global Search Marketplace – Part 2
Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging”…
Is the Social Media Press Release a Meatball Sundae?
The idea of a social media release is on trial, and it looks like the jury is ready to convict.
Search Headlines & Links: November 27, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
IBM enhances free enterprise search software
Earlier today, IBM unveiled a new release of the free IBM OmniFind Yahoo! Edition enterprise search software. OmniFind Yahoo! Edition 8.4.2 enables…
Matt Cutts Videos on Search Snippets
Matt Cutts did a video about search snippets during his recent visit to the Google Kirkland office. In it Matt takes a…
SEO and Usability: Use ’em or Lose ’em
SEO strategy combined with Web site usability. If not, users losers?
SEW Experts: SEO for New Web Site Launch
The first step in any SEO initiative for new sites is to set realistic expectations and goals. In today’s au Natural column,…
SEW Experts: SEO and Usability: Use ’em or Lose ’em
Making sure your small business Web site is user- and search engine-friendly is a challenge. In today’s Little Biz column, “SEO and…
Search Headlines & Links: November 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Highlights from the SEW Blog: November 19-21, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Seth Godin Interview – What’s a Meatball Sundae?
In my latest interview, I sat down again with Seth Godin to talk about his upcoming keynote speech at SES Chicago on…
SEW Experts: The 5 Commandments of Content Advertising
Content algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines‘ explanations imply. Before you get…
SEW Experts: Knowledge Gap: CEOs, CMOs, VPs and SEM
When your CEO, CMO, or other decision-maker knows a little bit about SEM, you’ve got trouble. While knowledge sharing is a good…
Search Headlines & Links: November 21, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Lyris Intros BidHero Campaign Management Tool
The PPC management tool is part of Lyris HQ, an integrated online marketing management platform.
Gift Giving That Really Helps
If you have not chosen all your holiday gifts for your family and have children who you need to get something for…
SEW Experts: How to Integrate PPC and Display Advertising
Pay-per-click (PPC) or display advertising? You don’t always have to choose one or the other. In today’s By the Numbers column, “How…
Oodle Upgrades Search Features
he classifieds advertising search engine has improved its search functionality and added tools and information to improve the user experience.
Search Headlines & Links: November 20, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Oodle 2.0: Improved Classifieds Search
With a new release it’s dubbed “Oodle 2.0,” the classifieds search engine has greatly improved its search functionality and user experience. To…
Senate Subcommittee Cautions FTC on Google-DoubleClick Acquisition
U.S. Senators are urging the Federal Trade Commission (FTC) to look with a critical eye on Google’s planned acquisition of DoubleClick. According…
Google Custom Search Engines Go International
Google has expanded its Custom Search Engine program internationally. Now it’s available in 40 languages, and in close to 80 countries worldwide.…
Slow Growth in Search? Long Tail Keyword Solutions
From start-up to IPO to public company: search marketing growth will slow. How to jump-start your SEM campaigns.
Global SEM Growth Leaves U.S. SEOs Behind
The English language. We can remember it for you wholesale. SEOs in language translation.
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