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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,046 articles
Latest in Industry

Search Engine Watch Welcomes Great New Blogger

Search Engine Watch would like to welcome a new SEO blogger to our team of search marketing and social media optimization experts. We think of him as the…

By Kevin Heisler · 14 Jan 2008

Industry

Search Headlines & Links: January 11, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 11 Jan 2008

Industry

Google Conversion Optimizer Out of Beta

Google has expanded its Conversion Optimizer bid management feature to make it available to all advertisers whose campaigns have enabled AdWords Conversion…

By Kevin Newcomb · 11 Jan 2008

Industry

Google AdWords 101: Landing Pages

How to start a profitable Google AdWords campaign. Intro to landing page optimization.

By Frank Watson · 11 Jan 2008

Industry

Bitten by Sarah Jessica Parker in Google Checkout

You can buy “Sarah Jessica Parker” but you can’t get Bitten by her. Sarah Jessica Parker (the keyword phrase, not the actress)…

By Kevin Heisler · 11 Jan 2008

Industry

SEW Experts: Google AdWords 101: Landing Pages

Last time, we looked at the basic steps to set up a Google AdWords campaign. In today’s SEM Crossfire column, “Google AdWords…

By Kevin Newcomb · 11 Jan 2008

Industry

SEW Experts: Local Search Lives or Dies by User Reviews

In the old days, consumer opinions regarding personal experiences with businesses were passed around in a practice known as “Word of Mouth”…

By Kevin Newcomb · 11 Jan 2008

Industry

Search Marketing: A Rewarding Career Path

A new study by SEMPO of in-house search marketers finds no quick path to riches, but a solid career path.

By Kevin Newcomb · 10 Jan 2008

Industry

Search Headlines & Links: January 10, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 10 Jan 2008

Industry

Search Marketing Makes an Attractive Career

A position as an in-house search marketer is not necessarily a quick path to riches, but it’s worth considering, according to a…

By Kevin Newcomb · 10 Jan 2008

Industry

Google Showing Update Time By Minute

I was doing a site:domain search last night and noticed Google is now giving the time of the last update or visit…

By Frank Watson · 10 Jan 2008

Industry

Google Entertains Real Estate Industry At NYC Offices

The Real Estate Connect conference is in New York this week and participants were invited to hang out at Google HQ East…

By Frank Watson · 10 Jan 2008

Industry

Will Newspapers Compete with SEOs and SEMs?

The Kelsey Group analysts get Search. Today their analyst team published 2008 Local Search trends and developments. Breaking news you can use…

By Kevin Heisler · 10 Jan 2008

Industry

Ask Shuffles Management

Jim Lanzone, CEO of Ask.com since April 2006, has left the company to serve as an entrepreneur-in-residence at Redpoint Ventures, a venture…

By Kevin Newcomb · 10 Jan 2008

Industry

Free Big Brand Marketing and Other Facebook Problems

Learn how to market your brand free on Facebook. And hire the best Facebook app developer.

By Erik Qualman · 10 Jan 2008

Industry

SEW Experts: Top 5 SEO and Link Building Challenges for 2008

Google’s public attack on paid links has caused a flood of scared Webmasters who are scared to link to other sites. In…

By Kevin Newcomb · 10 Jan 2008

Industry

SEW Experts: Free Big Brand Marketing and Other Facebook Problems

Even successful third-party applications don’t generate a dime for Facebook, leaving the social platform cut out of the revenue loop. In today’s…

By Kevin Newcomb · 10 Jan 2008

Industry

It’s “Horses for Courses” at SES London

By sending a team to SES London, your organization will be able to put different "horses" on different "courses."

By Greg Jarboe · 09 Jan 2008

Industry

Search Headlines & Links: January 9, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 09 Jan 2008

Industry

Choose your Racecourse at SES London

They say that every horse has an ideal course they like to run. In today’s SearchDay, “It’s “Horses for Courses” at SES…

By Kevin Newcomb · 09 Jan 2008

Industry

What’s Next for Terry Semel?

When Terry Semel joined Yahoo as chairman and CEO in May 2001, he left behind the investment firm he started, Windsor Media.…

By Kevin Newcomb · 09 Jan 2008

Industry

Local Search Revelations

The latest local search survey statistics: Who's online and what they're up to.

By Kevin Ryan · 09 Jan 2008

Industry

SEW Experts: Local Search Revelations

News flash: people buy stuff on the Internet. It’s too bad people still buy a lot more stuff anywhere but on the…

By Kevin Newcomb · 09 Jan 2008

Industry

SEW Experts: What’s Your Link Building Marketing Mix?

Do you have a linkbuilding plan that can be integrated into your comprehensive marketing strategy? In today’s By the Numbers column, “What’s…

By Kevin Newcomb · 09 Jan 2008

Industry

Microsoft adCenter Add-in for Excel – Keyword Research Gold

Microsoft released a monster 64-mb keyword research tool tonight – download it here. The free tool, still in beta, is a culmination…

By David Szetela · 08 Jan 2008

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