Industry.
Reinstalling My PC, Part 1: Top Timesavers
My home PC has started running, to paraphrase an Election Night Dan Rather, slower than a lame horse in molasses on a January morning. So I need to…
Search Headlines & Links: April 1, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008
Anne Kennedy, Manager and Managing Partner of Beyond Ink, interviewed Dana Todd, the CMO of Newsforce, and Sara Holoubek, a Free Agent…
Yahoo! Open Search Platform Recap with Andrew Tomkins
At last month’s SES New York, Kevin Newcomb covered the Thursday morning keynote by Andrew Tomkins in an article entitled, “Chief Scientist…
New gDay algorithm threatens future of search marketing
There’s very few questions Google has not been able to answer and, equally, there have been very few loopholes that SEOs have…
Facebook and CareerBuilder Team Up to Target College Grads
Graduation is on the horizon, and Facebook is making the most of its college-heavy demographic by teaming up with CareerBuilder. The partnership…
Microsoft to Stay Firm in Original Yahoo Offer
According to published reports, Microsoft is unlikely to raise its bid for Yahoo. It seems that Microsoft doesn’t think Yahoo’s recent projected…
Small Business SEM Takeaways from SES NY
Search Engine Strategies New York had something for everyone, including tips for small business marketers.
SEW Experts: Should Your SEO Strategy Target the Head or the Long Tail?
If you’re focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to…
SEW Experts: Small Business SEM Takeaways from SES NY
Search Engine Strategies New York had something for everyone, including tips for small business marketers. In today’s Small Business Search Marketing column,…
Highlights from the SEW Blog: March 24-28, 2008
Featured posts to the Search Engine Watch blog in the past week.
Search Headlines & Links: March 31, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Will We Pay More For Google’s Fewer Clicks
The drop in AdWord clicks over the past two months has created a bump Google’s ongoing success. But not to worry, CEO…
Standards Is A Dirty Word For Search Marketers
For the past two weeks our industry has been debating the need for standards, many of the regular blogs have weighed in…
Google + DoubleClick = 69% of Online Advertising Market
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to…
Even for Google, Conversions Matter More Than Clicks
Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid…
Geary Interactive Acquires Fathom Online
Full-service digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing firm. Though Geary already offered search marketing services,…
Yahoo Wants Women Now
Yahoo just announced Shine, and is hopping on the bandwagon that says women are a great target. Why now? Just like iVillage,…
SEW Experts: Content Ad Campaign Keyword Strategy Revisited
The keywords you choose for a content ad campaign should play a different role than they do for search ads. That’s a…
China Antimonopoly Law Could Derail Microsoft/Yahoo Deal, Google
As the New York Times detailed yesterday the Chinese government is activating legislation that may give problems to the possible Microsoft Yahoo…
Global SEO Makes Bloomberg News Headline
Sure there are lots of global news stories in Bloomberg News today. For example, “Verizon Faces Fight With FCC’s Martin Over Rules…
Is Google’s Price Drop A Reflection Of Recent Media Coverage
The value of Google’s stock has taken a bit of a beating recently from their high of $747 last year to yesterday’s…
Search Headlines & Links: March 28, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Social Media: One Size Does NOT Fit All
Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn't given to preparing…
What Matters Most to Travel Search Marketers in 2008?
It's time to check in on the accuracy of the many predictions for the future of search, and see how they're beginning…
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