Industry.
European Group Wants to Cut Search Engine Data Storage
Almost a month after the EU approved Google’s DoubleClick acquisition, officials from 27 EU nations have unanimously adopted a proposal that could force search engines to reduce the…
Microsoft Gets Tired of Waiting
Microsoft is apparently tired of waiting for Yahoo to respond to its unsolicited takeover bid, and has issued a deadline of April…
SEW Experts: A Look at Demographic Bidding for AdWords
Google’s new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI.…
Average Search CPC Data by Category for March 2008
Cost-per-click data by vertical category in search in the U.S.
Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.
Search Headlines & Links: April 4, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Updates Trademark Rules for UK/Ireland Adwords
Beginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. The new policy will be aligned…
SEO Standards Signal the Maturing of Our Industry
Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the…
Recruiting the Right People for Your SEM Business – Part 1
If you've been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can…
Microhoo’s Second Date Doesn’t Go Very Well
Executives from Microsoft and Yahoo reportedly met this week, but both sides came to the much anticipated second date with stubborn stances.…
SEW Experts: SEO Standards Signal the Maturing of Our Industry
Call them standards, rules, advice, best practices, or whatever you want, but they’re a necessary step in the evolution of the search…
SEW Experts: Recruiting the Right People for Your SEM Business
If you’ve been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can…
SEW Experts: Leveraging Traditional Media Placements in an Online World
Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options…
Search Headlines & Links: April 3, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google LookingTo Kill Affiliate Marketing?
Okay we know that Google is divesting itself of Performics…. well the search arm anyway. They are keeping the affiliate marketing arm.…
Recent Google Updates Have SEO Scrambling
Google recently made a change to their algorithm, and SEOs are seeing significant changes in their SERPs. On a check of the…
Google News Truths and Myths
Like a celebrity sitting down with Barbara Walters, Google News has decided to clear up rumors surrounding how articles are included and…
Former Citysearch CEO Heads to Idearc
Former Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. Prior to his…
Don’t Be Afraid of Social Media — Your Customers Aren’t
There are some big blunders brand owners can make when it comes to social networks. The worst thing to do may be…
Yahoo! also Loses Rock Star; Music VP Ian Rogers Moves to Start-up
Two months after acquiring FoxyTunes, and setting in place a bold new plan for Yahoo! Music, Vice President Ian Rogers has resigned…
SEW Experts: Don’t Be Afraid of Social Media — Your Customers Aren’t
Savvy big brand marketers know that the junction of social media and e-commerce, or “Socialommerce,” is the next big thing. But many…
IT Roadblocks? Try Some In-house SEO Training
Instead of asking for technical changes that IT can't or won't make, teaching them what end result you're after, and the challenges…
Search Headlines & Links: April 2, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Gets Out of the SEO Business
Google is getting itself out of a somewhat sticky situation by deciding to sell Performics Search Marketing, which it acquired as part…
How to Survive a Recession … In Search
With a recession looming, at least according to the constant warning bells from the media, you may be looking at ways to…
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