Industry.
Fredrick Marckini to Give Opening Keynote at SES Toronto
Fredrick Marckini, chief global search officer of Isobar, will be giving the opening keynote speech at SES Toronto on Tuesday, June 17, 2008. Fredrick also gave the opening…
SEW Experts: Visually Impaired Search
Like search ads, PageRank, and blended search, Google’s newly launched VisualRank image search technology has the potential to change the way SEO…
CNN and MSNBC Battle Yahoo News for Top News Site
Integration of video into news stories may be making the difference in the battle for news supremacy.
Sunrgi: Stealth Tech Startup May Transform Search Engine Industry
Nick Carr (The Big Switch) created the framework to view the transformation of the search engine industry (the world’s information indexed) into…
Fast Search Acquisition Completed by Microsoft
In January, Microsoft announced it’s $1.2 billion offer for Norway-based enterprise search company, Fast Search. Last Friday, Microsoft completed the acquisition. “With…
Google Custom Search Offers Creative Commons Labels
The Google Custom Search team has announced the addition of four labels to enhance searches for Creative Commons content. The four labels…
Taking the Fear Out of Web Analytics for Your Small Business
Make more money in less time with Web analytics. Understand the four metrics you should be analyzing on your small business web…
SEW Experts: Conducting a Redirect Audit on Your Web Site
A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links…
SEW Experts: Taking the Fear Out of Web Analytics for Your Small Business
Many small businesses are afraid of the perceived complexity of Web analytics. At the same time, they know they can make more…
Highlights from the SEW Blog: April 21-25, 2008
Featured posts to the Search Engine Watch blog in the past week.
Court Orders Negative Keywords Used To Block Trademark Terms
Eric Goldman reported a Florida court made a default judgment that requires including negative keywords in search advertising to ensure broad match…
Google Wins Appeal – Most Bizarre Lawsuit Ever Filed Against Search Engine
Anyone who knows the best conspiracy theories of the 20th century can’t blame Dylan Stephen Jayne for trying to sue Google. Every…
Clinton, McCain, Obama: Drilling Down on Local in Campaign ’08
Seattle is the place to be for Drilling Down on Local Marketplaces this week (April 30 – May 2). For the first…
Google Will Bank on VisualRank – PageRank for Images
On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on PageRank for Google Images…
Microsoft’s Deadline Passes Without Yahoo Deal
Steve Ballmer’s “Deal or No Deal” utlimatum has passed without a deal and the analysts are all-a-flutter with predictions and speculations. If…
Microsoft Prepares Push into Chinese Search Market
When it comes to search, Microsoft is ever the egg while Google remains the chicken. Just a week after news of Google…
SEW Experts: Killer Site Targeting: PPC Content Scrape & Bake Tools
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. In today’s Content Advertising column, “Killer Site Targeting:…
Top 10 Toughest Jobs to Fill? The Top 3 Are In Search Engine Marketing
Here’s the best example of misleading statistics we’ve seen, outside of the ads skewering the mythical Cable Corp: “DirecTV – Cable Corp…
At Arm’s Length: Managing a Parent Company Dynamic
Google is getting rid of DoubleClick's SEM business. Should Microsoft do the same with Avenue A | Razorfish? An insider defends the…
Londoners faceoff online in support of their candidates for the Mayoral Election
If the popularity of Facebook fansites was an indicator of how Londoners will vote on May 1st then Boris would be a…
So You Wanna Be a SearchMonkey?
Yahoo is creating some wide open spaces for web developers. This is no API playground, people. It’s a zoo. SearchMonkey will let…
T-minus 1 Day: Last Minute Rhetoric from Microsoft and Yahoo
On yesterday’s earnings call, Chris Liddell, Senior VP and CFO, affirmed recent statements by Steve Ballmer to focus on the online advertising…
Microsoft Earnings Key Takeaways: Where’s the Search?
The biggest acquisition news yesterday wasn't Microsoft-Yahoo, but Arby's-Wendy's. In both cases, search marketers are asking, Where's the beef?
What’s In Your Travel Tool Bag?
Seasoned travel search marketing survivors know what SEM tools they need. If you don't know, here are your clues this week: key,…
When Yahoo Shareholders’ Push Comes to Microsoft Shove
Yahoo holds little value for some investors. But would MicroHoo be like mixing Coke and Pepsi? Or would it be more like…
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