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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,045 articles
Latest in Industry

Google Site Search Offers On Demand Indexing

  Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that…

By Eric Enge · 13 Nov 2008

Industry

SEW Experts: The Good, the Bad and the Ugly: Click-Through and Conversion Rates

What’s a good click-through rate for a search ad? What’s a good conversion rate? That’s not an easy question to generalize on,…

By Kevin Newcomb · 13 Nov 2008

Industry

SearchDay | Must We Unlock the Deep Web?

Today's search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates…

By Kevin Newcomb · 12 Nov 2008

Industry

Must We Unlock the Deep Web?

Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical…

By Kevin Ryan · 12 Nov 2008

Industry

New Yahoo! Home Page Includes Updated User Interface

The new Yahoo! front page went into testing a couple months ago. The redesign effort also coincides with the new user interface,…

By Nathania Johnson · 12 Nov 2008

Industry

Google Tracks Flu Trends Across the United States

Every year the flu hits and while it may just seem like a miserable couple of weeks for those who get it,…

By Nathania Johnson · 12 Nov 2008

Industry

SEW Experts: Must We Unlock the Deep Web?

Search engines are good at what they do, but they aren’t especially great at it. Local information, research documents, mountains of medical…

By Kevin Newcomb · 12 Nov 2008

Industry

SEW Experts: Assembling Your Landing Page Optimization Dream Team

The success of your testing program relies heavily on the cooperation of many people in your organization. In today’s By the Numbers…

By Kevin Newcomb · 12 Nov 2008

Industry

6 Things You Might Be Doing Wrong (And How to Fix Them)!

When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues…

By Carrie Hill · 11 Nov 2008

Industry

Incisive Media Promotes Matt McGowan to VP/Publisher for Digital Marketing Businesses

Incisive Media announced today that Matt McGowan is being promoted to vice president and publisher for its digital marketing businesses, including the…

By Greg Jarboe · 11 Nov 2008

Industry

SearchDay | Google AdWords Quality Score — That’s Old-School for SEO

Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing…

By Kevin Newcomb · 11 Nov 2008

Industry

Cars.com to Hold Free Webinar Discussing How Online Ads Drive Offline Traffic

Auto search engine Cars.com is offering a free webinar intended to help dealerships learn how online advertising can drive offline traffic. The…

By Nathania Johnson · 11 Nov 2008

Industry

Google Toolbar Update Features News Tabs

Google Toolbar 5 for IE was recently released, and it includes an update to its News feature. Now, a drop down box…

By Nathania Johnson · 11 Nov 2008

Industry

Microsoft Strikes Toolbar Agreement with Sun Microsystems

Microsoft has struck a deal with Sun Microsystems to have the MSN toolbar downloaded with Java Runtime Environment (JRE). The agreement will…

By Nathania Johnson · 11 Nov 2008

Industry

Google Ad Planner Now Available to Everyone

Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions. The…

By Nathania Johnson · 11 Nov 2008

Industry

SEW Experts: Six Things You Might Be Doing Wrong (And How to Fix Them)

When you look at what is and isn’t working for a small business Web site, you’ll find that the most frequent issues…

By Kevin Newcomb · 11 Nov 2008

Industry

SEW Experts: Google AdWords Quality Score — That’s Old-School for SEO

Google’s rules for improving Quality Score of AdWords ads will sound familiar to anyone who’s been doing SEO. In today’s natural search…

By Kevin Newcomb · 11 Nov 2008

Industry

Universal Search: The (War) Elephant in the Room

When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old…

By William Flaiz · 10 Nov 2008

Industry

Build Your SEM Network — Get LinkedIn

How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to…

By Ron Jones · 10 Nov 2008

Industry

SearchDay | Universal Search: The (War) Elephant in the Room

Today's search engine marketing news and opinion: Universal Search: The (War) Elephant in the Room; Build Your SEM Network -- Get LinkedIn;…

By Kevin Newcomb · 10 Nov 2008

Industry

SES Chicago Delegates: “Who Are Those Guys?”

Search Engine Strategies Chicago starts in four weeks on Dec. 8, 2008. Since SES Chicago is the only SEM conference in the…

By Greg Jarboe · 10 Nov 2008

Industry

Google CEO Schmidt Will Not Be Obama’s CTO

President-elect Barack Obama ran on a technology platform that included creating a new cabinet-level position of Chief Technology Officer (CTO). Many names…

By Nathania Johnson · 10 Nov 2008

Industry

AOL’s Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz

AOL’s Platform-A has collaborated with T-mobile for a two day ad blitz. The campaign will have the mobile carrier buying 1 billion…

By Nathania Johnson · 10 Nov 2008

Industry

SEW Experts: Universal Search: The (War) Elephant in the Room

When the ancient Romans tried to defend themselves from Hannibal’s war elephants, they learned that they needed to throw away their old…

By Kevin Newcomb · 10 Nov 2008

Industry

SEW Experts: Build Your SEM Network — Get LinkedIn

How does one go about getting a job in search, or enhancing their career as a search professional? In today’s SEM.edu column,…

By Kevin Newcomb · 10 Nov 2008

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