Industry.
SEW Experts: Google and the Obama Administration
Google and its employees seem to be getting awfully cozy with the new President. In today’s Searching for Meaning column, “Google and the Obama Administration,” Kevin Ryan writes…
Users and Search Engines Want the Same Things
Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different…
Jill Nash to Depart Yahoo; Scott Moore Heads to Microsoft
Chief communications officer Jill Nash is leaving Yahoo. I can’t say that I blame her. Dealing with the press during turbulent and…
Greg Coleman Named President of AOL’s Platform-A
AOL has named Greg Coleman as President of Platform-A, their display advertising network. Coleman previously served as search and ad targeting startup,…
Doodle 4 Google 2009 Theme is “What I Wish for the World”
Google has announced the second annual “Doodle for Google” contest. The contest is open to K-12 students (homeschoolers allowed!) and rewards the…
SEW Experts: Users and Search Engines Want the Same Things
Optimizing your site for users is just as important as optimizing your site for search engines. In today’s small business search engine…
SEW Experts: Using Search to Help You with SEO
Link research can take time, but there are several ways you can use a search engine to find quality links. In today’s…
SearchDay | Is Your Landing Page Relevant?
Today's search engine marketing news and opinion: Is Your Landing Page Relevant?; Link Building 101; Google Updates Firefox Toolbar with Personalized Tab…
Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher…
Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not…
Google Updates Firefox Toolbar with Personalized Tab Page
Google has updated its Firefox toolbar with a nifty new feature: a personalized tab page. If you use Firefox and conduct tabbed…
Dogpile.com’s Search & Rescue Program Helps Soldiers Bring Home Rescued Dogs from Afghanistan
Last November, Dogpile.com launched its “Search and Rescue” program that donates money to animal-related charities. The program also helps people find help…
The Obligatory Google “Site May Harm Your Computer” Post
Over the weekend, the blogosphere, journalists and Twitterers were all a-flutter over a Google glitch. It seems for an hour on Saturday…
SEW Experts: Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher…
SEW Experts: Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. In today’s…
SearchDay | Battling Click Fraud
Today's search engine marketing news and opinion: Battling Click Fraud is Important for All Involved; Best-Kept Secret in PPC?; What's a Yahoo…
Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides…
2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of…
Google AdWords Launches New Traffic Model for Ad Planner
Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they’ve updated their traffic…
Higher Education and Travel Industry Headed to SES London 2009
According to the organizers of SES London 2009, it looks like attendance will be up this year. While this may come as…
Live Search Launches Firefox Search Suggestion Add-On
Live Search has released an add-on for Firefox, interesting since Firefox is a competitor to Microsoft’s browser Internet Explorer. The add-on enables…
YouTube Makes Annotations Easier
YouTube is making it easier for users to add annotations to their videos. Now, you can simply log in and annotate away.…
SEW Experts: Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. In today’s…
SEW Experts: Best-Kept Secret in PPC? Part II
Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated…
SEW Experts: 2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of…
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