Industry.
SearchDay | Bribing People With $50 Gift Cards: Part Deux
Today's search engine marketing news and opinion: Bribing People With $50 Gift Cards; Google AdWords Opens Up Conversion Optimizer Eligibility; Yahoo's Search Ad Share Drops 40% in UK…
SEW Experts: Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what a promotion-monitoring component would look like. In today’s online promotion &…
Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief…
SearchDay | Yahoo’s New Era
Today's search engine marketing news and opinion: Yahoo's New Era; Track Those Alternate Conversions; Yahoo Tries to Defend Account "Optimizations"; and more.
AOL to Cut 10% of Its Workforce
AOL will cut 10% of its workforce, according to Kara Swisher. That amounts to 700 employees. The cuts will attempt to focus…
Data Privacy Day Exhibit Differences in Approach from Google and Yahoo
When it comes to privacy – and overall service/product offering – there is a big difference in how Google and Yahoo relate…
Google AdWords Releases 7 New Help Videos
Google AdWords has released new help videos to assist customers in their search marketing campaigns. The videos (which can be found here)…
Search a Bright Spot for Yahoo, too
Last week, Microsoft reported earnings, and announced that even amid job cuts in other areas, the company would continue to add jobs…
SEW Experts: Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief…
SEW Experts: Track Those Alternate Conversions
It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. In…
Study: Sizing up the Online Generation Gap
Internet users, including Gen X and Y, take part in different activities based on their age group. Learn who's most social and…
SearchDay | Breaking the Norm with Search
Today's search engine marketing news and opinion: Breaking the Norm with Search; SEO Web Site Review: Water Filter Corner; Advanced Keyword Research…
Breaking the Norm with Search
One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are…
SEW Experts: Breaking the Norm with Search
Many engines, especially Google, are looking for uncommon combinations of content that typically don’t exist together. In today’s enterprise search marketing column,…
SEW Experts: SEO Web Site Review: Water Filter Corner
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO…
SearchDay | 10 Ways Twitter Can Make Money
Today's search engine marketing news and opinion: 10 Ways Twitter Can Make Money; Web Analytics 101, Part 2; Google Wants Feedback on…
Cars.com Adds DealerChat to Online Advertising Packages
Auto search site Cars.com has added a new feature, DealerChat, to its online advertising offering. It’s available immediately, at no extra cost,…
Google Wants Feedback on Ad Planner
Google is asking for feedback on Ad Planner. The media planning tool was launched last June as a limited release and then…
Web Analytics 101, Part 2
When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of…
UK PR Firms Should Learn SEO at SES London 2009
Back in December, I posted two items to the Search Engine Watch Blog that encouraged UK PR firms to learn SEO at…
SEW Experts: 10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. In today’s…
SEW Experts: Web Analytics 101, Part 2
When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of…
SearchDay | Google Conversion Optimizer: The Best-Kept Secret in PPC?
Today's search engine marketing news and opinion: Google Conversion Optimizer: The Best-Kept Secret in PPC?; A Linking Strategy Is About More Than…
It’s NOT Business as Usual at SES New York 2009
According to Google Trends, the search volume and news reference volume for “hope” are greater than they are for “fear.” And it’s…
Job Search is Fastest Growing Online Content Category in 2008
For news that should shock no one, the job search niche is the fastest growing online content category, according to comScore. The…
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