Industry.
Yahoo! Testing Localization on Global Homepages
Yahoo! has been testing a new homepage for a long time now. The latest test involves localization features for global homepages. For example, if you live in the…
Google Adds Display Ads to AdSense Link Unit Pages
When online publishers use AdSense, they have an option to utilize link units. These ads feature a list of links that are…
SearchDay | Content is King…IF You Promote It
Today's search engine marketing news and opinion: Content is King...IF You Promote It; So I Have this Web Site...; Leave Your Ego…
So I Have this Web Site…
Many small business owners think that building a Web site is an end to itself, and that it will simply market itself.…
Ask.com Will Not Renew Contract with LookSmart
Ask.com is not renewing its contract with LookSmart. This appears to be a major hit for LookSmart as Ask Sponsored Listings revenue…
After Successfully Suing Google, Greenspan Settles with Facebook
When it comes to legally challenging tech giants, Aaron Greenspan is on a roll. In March, he won a small claims court…
SearchDay | The Future of Affiliate Marketing
Today's search engine marketing news and opinion: The Future of Affiliate Marketing; Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles; adCenter Makes…
The Future of Affiliate Marketing
Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems…
Ask.com Comments on ‘Night at the Museum’ Promo
Yesterday, we brought you news that Ask.com was skinning its page with a large promotional campaign for the ‘Night at the Museum’…
Lisa Buyer on Twitter damage control 101 at SES New York 2009
I had just finished posting ” Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles” this morning when I was notified that my…
Is Google Testing SearchWiki Note Sharing in SERPS?
Last November, Google launched SearchWiki, which lets signed-in Google users to customize their search results. You can vote up results to have…
Yahoo! Expands Smart Ads Program with Tech Partnerships
Despite data that shows how search and display provide a higher ROI than either method alone, online marketers still sometimes have a…
adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads
Earlier this week, Microsoft’s adCenter launched a contextual ad network, Content Ads. Two new adCenter features allow advertisers greater control in ad…
Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles
Andrew Goodman, the editor of Traffick, has posted “Is Guy Kawasaki Singlehandedly Ruining Twitter (Part 2).” Goodman takes a deeper look at…
SearchDay | Cabela’s, Performics, and Performance Marketing
Today's search engine marketing news and opinion: Cabela's, Performics, and Performance Marketing; Google Updates Search Suggestion Feature; Ask.com Adopts Live Search's Hot…
Google Updates Search Suggestion Feature with Links and Personalization
Google is making 4 major updates to its search suggestion feature. If you’re not aware, Google Suggest is a list of keywords…
Ask.com Adopts Live Search’s Hot Spot Photos, With Ad Twist
Last year, Microsoft’s Live Search began adding large images to the homepage with various “hotspots” that, when clicked on, directed visitors to…
YouTube Insight Now Downloadable, Plus Google Analytics for Brand Channels
Google has a couple of new releases for analytics features on YouTube. First up is the ability to download Insight from YouTube.…
Top 10 Search Terms in 10 Categories, April 2009
This month's top 10 search terms in 10 categories by search volume.
SearchDay | Before You Start Link Building
Today's search engine marketing news and opinion: Before You Start Link Building; Microsoft, hakia Launch Contextual Ad Networks; SearchIgnite Adds Click Attribution;…
AdWords Search Query Performance Reports Nix ‘Other Unique Queries’ for Details
The Search Query Performance Report in Google AdWords just got more detailed. Instead of lumping queries with low volume into a line…
Before You Start Link Building
Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because…
And the 2009 Doodle 4 Google Winner Is ….. (Drum Roll, Please)
The 2009 Doodle 4 Google winner is Christin Engelberth, a sixth grader at Bernard Harris Middle School in San Antonio, Texas. Her…
SearchDay | Is Twitter a Google Killer? Not Yet
Today's search engine marketing news and opinion: Is Twitter a Google Killer? Not Yet; Traffic Referral Share Drops for Paid Search While…
MapQuest Now Optimized for Android
One of the most popular online mapping tools is now optimized for Android, Google’s mobile operating system. AOL-owned MapQuest has announced that…
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