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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Guide: How to effectively incorporate customer journey mapping into your marketing strategy

A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.

By Connie Benton · 14 Jul 2020

Industry

Marketing strategies during COVID-19 times

We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.

By Evelina Brown · 13 Jul 2020

Industry

Five Google Trends charts that show the impact of COVID-19

As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate strategic insights.

By Jason Tabeling · 09 Jul 2020

Industry

How audience insights can improve your campaign’s bottom line

Blueclaw's Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.

By Natalia Sketchley · 08 Jul 2020

Industry

If you think you’re link building, you’re doing it wrong

Founder and CEO of Organic Growth, Kevin Carney discovered many link building golden nuggets after interviewing 39 people with titles from Marketing…

By Kevin Carney · 07 Jul 2020

Industry

Interview with Lior Davidovitch, the founder of PUBLC

PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain…

By Kamaljeet Kalsi · 03 Jul 2020

Industry

The three most critical marketing metrics to measure right now

Credly's VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.

By Adam Masur · 02 Jul 2020

Industry

Nine tips to increase the average order value (AOV) of your ecommerce store

Know what average order value (AOV) is through a simple formula. Tips to increase the AOV of your own ecommerce store and…

By Kevin Payne · 24 Jun 2020

Industry

Ecommerce marketing this Independence Day will be tricky: Four must dos

Evelyn Johnson discusses how businesses need to stay sensitive to peoples' sentiments as they try to drive their ecommerce marketing campaigns home.

By Evelyn Johnson · 23 Jun 2020

Industry

Top five B2B digital marketing tips during COVID-19 times

Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.

By Dan Marshall · 19 Jun 2020