Content.
4 Types of Low-Cost Content Small Businesses Should Create
Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small…
Let Your Audience’s Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content…
How to Write Great Content: Because Awesome Content Won’t Write Itself…
We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we…
From Keyword Strings to ‘Things’: Some New Tidbits on Google Authorship
Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google…
A Great Strategy to Create In-Depth Evergreen Content
The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital…
Content Curation & SEO: A Bad Match?
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice…
Is BuzzFeed’s Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No!…
How to Build Authority by Talking About Your Competitors
Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies…
21 Ways to Scale Content Promotion for Maximum Exposure
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your…
Content Syndication: How to Get Started
Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a…