Content.
Conquering Content Marketing, Step 4: Racing to Launch
For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first…
4 UX Tips That Will Improve Your Content Strategy
Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience…
3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are…
4 Content Activities to Help Build Real Relationships With Influencers
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect…
A Content Marketing Manifesto: 10 Principles to Drive Creative Content
Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets…
Eight ways to do local SEO without content marketing
Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and…
The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?
Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest…
You’ll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs
Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance…
Rule the SERPs: Become an Expert
Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to…
Free Getty Images: What is Getty Giving & Getting in Return?
There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There…