Content.
How Shoes.com Became Visually Searchable
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the…
How SEOs can Benefit From the Crossover Between CX, UX and SEO
No matter what your role as an SEO, you probably work with people focused on both the customer and the user experience.…
Toyota Partners with Google Places for Local Targeting
Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to…
8 Essential Tools to Simplify SEO for Content Marketing
There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here…
Google Adds Unified Search to Calendar and Drive
Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive.
The Rise of Content Performance: The Search and Social Link
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing…
Blogging and SEO: A Relationship It Pays to Nurture
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly…
6 Content Tips for Adapting to the Post-Mobilegeddon World
Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align…
4 Effective Customer-Centric Content Marketing Ideas for “Boring” Industries
Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn…
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements…