Content.
Just because they’re sharing, it doesn’t mean they’re reading
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome…
Should publishers and content marketers be playing the platform game?
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having…
Five of the most interesting search marketing news stories of the week
It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search…
How brands are using data visualisation in social campaigns
In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative…
Why your audiences are so important
People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to…
Five ways to improve the retail customer journey online and in store
The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital.
How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve…
15 data visualisation tools to help you present ideas effectively
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at…
A handy guide to content marketing for mobile
A responsive website is not a mobile strategy.
Seasonal pages and SEO: who’s ready for Euro 2016?
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.