Content.
Meeker report: what you should know about the rise of visual content
Mary Meeker’s annual report indicates the steady increase of visual content and it leads to many interesting insights, both for users and…
The science behind shareable content
In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content…
Warning: Don’t fall victim to content strategy’s biggest mistake
If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why:…
12 reasons for brands to use GIFs in content marketing
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing…
State of video advertising report: what are the most tolerable ad formats?
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.
Why companies create content – part three: to answer customer questions
Here we'll explore how companies can best construct content to respond to the frequent (and not so frequent) queries that come from…
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and…
Nine common content marketing mistakes and how to fix them
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though…
BBC Food website closure: what have we lost and who stands to benefit?
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains…
Google doubles down on native app experiences with Gboard, Chirp and Translate
Google puts high value in mobile user experience. The truthfulness of that statement can be tracked back as far Google’s first .mobi…