Content.
Understanding FTC guidelines for influencer marketing
The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t…
SEO strategy: research you need to do BEFORE the optimisation process
For companies serving either B2B or B2C audiences, search engine optimization continues to be a priority for driving new traffic.
How to combine AdWords with Outbrain without cannibalizing their effectiveness
How different parts of the funnel can specifically incorporate two different channels - AdWords and Outbrain - while avoiding cannibalisation.
How to use buyer intent to write better copy
Most of us know our target demographic and still, it is very hard for us to constantly create content that converts. In…
Seven ways to avoid content cannibalization
To get some insight into the matter of internal site cannibalization, SEMrush recently hosted an in-depth discussion about the subject with an…
How the rise of user-generated content is changing marketing
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand's strategy. But how does…
10 reasons your content will fail and what you can do about it
Creating content is easy. Creating great content? That's much tougher.
15 writing tips to rank higher on social and search results
Online writing has its own style and it's even more challenging when thinking of its impact own. Here are 15 tips to…
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Guide to Google ranking factors – Part 4: content freshness
This week's guide to ranking signals continues diving into on-page content factors, with content freshness.