Analytics.
Landing Page Optimization — Insource or Outsource?
Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these…
AdEx Acquires Online Lead Gen Firm, Bay Harbor
Online marketing company AdEx has announced the acquisition of Bay Harbor, an online lead generation firm. Bay Harbor uses a proprietary software…
A Challenge to our Attention-Challenged Generation
Nothing important ever gets invented, created or built without putting in some serious time. If you want to get some real work…
Microsoft Top Display Advertiser for June 2008
comScore has released display ad data for June 2008. Microsoft was the top display advertiser, while Fox Interactive Media, with its ownership…
Google Tops comScore Search Engine Rankings for July 2008
Google increased their market share of searches by 0.4% in July, coming in at 61.9%, according to comScore. That gain came at…
57% of Ad and Marketing Executives are Okay With Web Surfing at Work
The idea that surfing the web at work is taboo might largely be a myth. 57% of executives say it’s alright that…
Local Online Advertising Does Best on Local Media Sites
When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according…
SearchIgnite Releases Version 3.0 of Media Optimization Platform
SearchIgnite has announced the release of the next generation of its media optimization tool. The updates featured in Version 3.0 are: Full…
Google Close to 71% of Searches in July 2008
Google was the recipient of 70.77% of U.S. searches in July 2008, up from 69.17% in June, according to Hitwise. Yahoo and…
Real-Time Analytics with Woopra
Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra…