Analytics.
MIVA Reports $6.5 Million Second Quarter 2008 Loss
MIVA, who yesterday rejected an acquisition bid from online video search engine blinkx, has posted a $6.5 million loss for the second…
Online Publishers Turning to Ad Networks to Sell Unused Inventory
Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International Advertising Bureau…
How Long Should My Landing Page Test Run?
What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?'…
Google and Microsoft Gain in UK Search Engine Shares for June 2008
comScore has released UK search engine share data for June 2008. Here’s how it breaks down: Other notable findings from June 2008:…
comScore: No Clients are Leaving Us for Google
During their conference call announcing second quarter results, comScore addressed whether or not a new Google research product is impacting their business.…
Marchex Launches Integrated Local Advertising Platform
Marchex is integrating online and offline lead generation methods in its launch of Marchex Connect 2.0. The local advertising platform offers three…
Google vs. Yahoo on Paid Links
Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?
Benchmark Natural Search vs. Paid Search Traffic
Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic. Compete just…
SEM Platform Provider Kenshoo Opens U.S. Office
Tel Aviv-based search engine marketing platform provider, Kenshoo, has announced plans to open an office in the United States. The office will…
How Valid Are Your Landing Page Test Conclusions?
Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?