Analytics.
80% Buy from a Store Whose Site They Previously Visited
Measurement and analytics are crucial to a successful online marketing campaign, but the relationship between online marketing and offline purchases has been…
comScore and Nielsen Release Search Market Data for June 2008
comScore and Nielsen have released their search market data for June 2008. comScore gives insight into month-over-month growth while Nielsen’s report shows…
77.4% of Search Ads to Google in Q2 2008
Efficient Frontier has released search advertising market data for the second quarter of 2008, and it showed Google growing 2% over Q2…
When Being First Isn’t Worth It
A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high…
Congressional Judiciary Committees Look into Yahoo-Google Ad Partnership
Last week the Senate Commerce Committee held a hearing on online advertising and privacy. Today, the Judiciary Committees of the Senate and…
Americans Watched 12 Billion Videos Online in May
comScore today reported that U.S. Internet users viewed more than 12 billion online videos during May 2008, a 45 percent increase from…
Online Security Fears Larger than Actual Risk, Survey Finds
In the wake of a Senate Commerce Committee hearing on online advertising and privacy, Mintel has released survey data revealing Americans are…
Coherency in Landing Page Testing
Coherency is an overall sense of your design hanging together. It's a congruity and harmonious consistency in the relation of all parts…
Online Couponing Up 56% During Weak Economy, High Energy Prices
Online couponing is up 56% from last year, likely due to high gas prices and a weak economy, according to Hitwise data…
Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads
AdGooroo has released second quarter search advertising results, and Google’s client base is down 6.4% from the previous quarter. Google also declined…