Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Forrester Research Reports on “The Best and Worst of Paid Search in 2009”

Do you know the biggest search marketing challenge facing the search industry? Forrester Research thinks it does. Forrester has just published a…

By Greg Jarboe · 08 Apr 2010

Analytics

Conductor Study Reveals Leading Internet Brands’ Natural Search Visibility is Poor

Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report,…

By Greg Jarboe · 08 Apr 2010

Analytics

Hitwise: Ask Share of Searches Increases for Fourth Straight Month

Experian Hitwise announced today that Google accounted for 69.97 percent of all U.S. searches conducted in the four weeks ending March 27,…

By Greg Jarboe · 07 Apr 2010

Analytics

Online Video Viewers: The Young, the Hip, and the (Slightly) Well Off

According to new research from GigaOM Pro, online video viewers tend to be young, rich early adopters. Written by TDG analyst Michael…

By Greg Jarboe · 07 Apr 2010

Analytics

Social Networking Habits Vary Considerably Across Asia-Pacific Markets

comScore has released its latest report on social networking activity in the Asia-Pacific region (excluding China). The study found that 50.8 percent…

By Greg Jarboe · 07 Apr 2010

Analytics

.Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising

Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010…

By Greg Jarboe · 28 Mar 2010

Analytics

4 Top Free Real Time Search Tools

A look at some free real time search tools that anyone can access and use.

By Simon Heseltine · 24 Mar 2010

Analytics

YouTube Mobile Site Now Serving Ads

YouTube experienced 160% growth in traffic to their mobile site in 2009. So, they’ve decided to capitalize on all that traffic and…

By Nathania Johnson · 12 Mar 2010

Analytics

Experian Hitwise Reports Bing Increases Market Share for Third Straight Month

Experian Hitwise today announced that Bing’s share of searches has increased for the third straight month. In other news, Google accounted for…

By Greg Jarboe · 10 Mar 2010

Analytics

Outsell forecasts that online spending will overtake print in 2010

According to Outsell, spending on online advertising and marketing will overtake print in 2010 for the first time. The research and advisory…

By Greg Jarboe · 09 Mar 2010