Analytics.
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on…
12 Add-Ons When Setting Up Google Analytics
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Every Second Counts: Why Page Speed Should Be Your Next Focus
Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is…
Five Ways to Glean Important Insights From GWT’s New Search Analytics Report
A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact…
Google Reveals Search Analytics Report for More Refined Data
The new Search Analysis tool will be more accurate than the existing Search Queries report in Google Webmaster Tools.
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in…
Store Visits Metric Helps Google AdWords Users Measure Offline ROI
After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and…
The Power of High-Value Target Analysis on Optimization Efforts
In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking,…
The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
Google Analytics for SEO – Basic Cohort Analysis
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search,…
SEO Reporting – A Simple Yet Powerful Approach
A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report…
Analytics as the Source of Truth – The Power of Data Integration
There are so many ways that Web analytics and a lack of understanding of how to harness analytics are holding businesses back…
Google Trash Can Recover Your Deleted Analytics
A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash…
Back to Basics – Goal Reports in Google Analytics
There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a…
Organic Conversion Reporting: Is It Accurate?
These are the six most frequently occurring conversion tracking mistakes that you yourself may be falling victim to.
“Store Visits” Metric in Google AdWords Measures Offline Conversions
The new metrics allow you to see the impact of your search ads on in-store traffic.
The Year in Stats – SEO, Content, and Data Analytics
If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time…
New Google Metric Reveals Which Products Drive Store Visits
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include…
Google Revamps “The Customer Journey to Online Purchase” Tool
The company has improved its marketing tool "The Customer Journey to Online Purchase" with a few updates.
What Is Viewability and Should We Apply It to Link Acquisition?
Should SEOs concern themselves with viewability, and how should we apply it to link-building techniques?
An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics
If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to…
Search Marketing Reporting: 8 Metrics Clients Actually Care About
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who…
Delving Into the Auction Insights Report
How can you get the most out of the Auction Insights report in AdWords? Read on to discover.
Using Analytical Analysis to Help Improve Conversions
The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool…
How to Get Tons of Great Data From Google AdWords Instantly
The Home screen is an under-utilized element of your AdWords account. Here's how to reorganize in order to get to your data…
Page 7 of 55