Analytics.
Using Analytical Analysis to Help Improve Conversions
The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!
3 Must-Know Findings About Cross-Channel Attribution
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots…
Cross-Device Measurement: Believe the Hype
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness,…
4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital…
Verify Analytics Accuracy With Google Webmaster Tools Top Pages
Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics…
How FREE Website Call Conversion Tracking From Google Will Benefit You
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will…
Want to Control Your Fate? Own Your Measurement Plan
The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you…
Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device…
How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic…
Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]
A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution…
10-Point Google Analytics Implementation Checkup
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
Competitive Analysis for Panda Using SEMrush [Tutorial]
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how…
Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to…
Fake Googlebot Activity up 61% [Report]
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones…
Google Analytics Helps You Filter Spider and Bot Traffic
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and…
Guide to Google Analytics Demographics Reports: Age, Gender & Interests
We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you…
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of…
How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)
It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways…
Publisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to…
New Conversion Settings Can be Imported From Google Analytics to AdWords
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from…
Competitive Analysis in Search Is Linked to Higher Conversions [Data]
Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that…
Yandex Keyword Data Now ‘(Not Provided)’
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex,…
How to Use the Google Analytics Event Tracking Report
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users…
Quick Internal Linking Insight Using Google Analytics
Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information…
5 Ways Social Data Can Enhance Marketing Data
The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be…
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