Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

The Once and Future Internet

What did the future look like to the cognoscenti of the information industry in 1993? Mining Google Groups’ vast Usenet archive is…

By rumo · 06 Dec 2004

Analytics

Fathom KPI Finds Prices For Consumer-Targeted Keywords Rise Again

Fathom Online’s Keyword Price Index for November showed a 7 percent rise from last month, with the average price per keyword jumping…

By Danny Sullivan · 06 Dec 2004

Analytics

DoubleClick Says Black Friday Was Good For Search Marketing

DoubleClick has released figures relating to search marketing over the "Black Friday" post-Thanksgiving heavy shopping weekend that found traffic, conversions and spending…

By Danny Sullivan · 06 Dec 2004

Analytics

Vivisimo On Personalization

Raul Valdes-Perez, the CEO of Vivisimo (the company that brings us Clusty) has written a column for News.com about how the “best”…

By Gary Price · 22 Nov 2004

Analytics

MSN Search Insider Offers Look At MSN Searches

Ian over in our forums gives a heads-up of a new MSN Search Insider feature that has sprung up. It shows the…

By Danny Sullivan · 15 Nov 2004

Analytics

Search Engine Size Wars V Erupts

As Chris blogged, Google has raised the stakes in the search engine size wars by claiming an index of 8 billion pages.…

By Danny Sullivan · 11 Nov 2004

Analytics

Coincidentally, Google’s Index Size Jumps

On the eve of Microsoft’s long anticipated launch of MSN Search, Google is reporting on its home page that its index size…

By rumo · 10 Nov 2004

Analytics

Keyword Prices Rise, But Only In Some Categories

Fathom Online’s Keyword Price Index showed a 14 percent rise from September, with the average price per keyword jumping from $1.37 to…

By Danny Sullivan · 08 Nov 2004

Analytics

AOL: Personal Search Will Come

AOL has said before it plans to do things in terms of personalizing the search experience. This article from IDG has them…

By Danny Sullivan · 02 Nov 2004

Analytics

Early Web Search Announcements

On the heels of today’s SearchDay article: Search Memories, some of you might enjoy reminsicing about the “early days” by taking a…

By Gary Price · 20 Oct 2004