Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

FeedForAll For Feed Creation

When I wrote my Making An RSS Feed article last year, I had a few people puzzled about why it was even…

By Danny Sullivan · 12 Oct 2004

Analytics

Top Coders Say Google Is Tops

TopCoder.com polled its 44,000 members worldwide about their favorite search engine. A much smaller number actually voted, 450, and they really like…

By Danny Sullivan · 08 Oct 2004

Analytics

Most Searched For Shopping Brand?

What’s the most popular search for brand in the shopping category? Amazon? Walmart? Nope, according to some just released stats from Hitwise,…

By Gary Price · 06 Oct 2004

Analytics

SEMPO Search Marketing Survey Opened

Last week, I complained that little is known about the size of the search marketing industry. Paid search spending, sure — we’ve…

By Danny Sullivan · 04 Oct 2004

Analytics

A Chat With Findory’s Greg Linden

Searcher magazine (a popular publication in the library and info industry) has just published an interview I did with Findory Chief Executive,…

By Gary Price · 01 Oct 2004

Analytics

Microsoft 1995: Search Isn’t A Business!

Another early search history lesson from one of Excite’s founders, Joe Kraus, about when Microsoft considered buying his company. "I remember Nathan…

By Danny Sullivan · 30 Sep 2004

Analytics

iZito & Ujiko: Meta Search With Personality

iZito is a new meta search engine with a clever feature. Click on any listing you are interested in using the P…

By Danny Sullivan · 29 Sep 2004

Analytics

Minority Of Searchers Make Up Majority Of Searches

John Battelle’s got an interesting slide up from comScore showing that heavy search users, while making up only 20 percent of those…

By Danny Sullivan · 28 Sep 2004

Analytics

Search Fuels Music Retailer Traffic

Why would Yahoo buy Musicmatch? Why might Google be looking at music search? Hitwise found 30 percent of those who went to…

By Danny Sullivan · 24 Sep 2004

Analytics

Search History: Excite & Bluffing For Netscape Net Search

There was a time when I used to track who had what position on the Netscape Net Search page. If a service…

By Danny Sullivan · 23 Sep 2004