Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

SEO Tools Bonanza from SEOValley & SEO Book

Search Engine Journal reports on SEO/SEM related tools from SEOValley and SEO Book. SEOValley has 22 different SEM related tools, including and…

By Barry Schwartz · 13 Mar 2006

Analytics

New French Relevancy Study Puts Yahoo & Google Tied For First But Search Overall As Disappointing

Jean Véronis has published the results of a relevancy study he conducted with his students at the Université de Provence showing that,…

By Danny Sullivan · 07 Mar 2006

Analytics

Search Hypergrowth Over; But Search Growth Continues

Rebecca Lieb from ClickZ has wrote an excellent article named Is Search Shrinking? In her article she discusses some of the recent…

By Barry Schwartz · 03 Mar 2006

Analytics

Study: Offline Conversions Key to Understanding True Search Marketing ROI

New research from iProspect and Jupiter Research shows that even though shoppers are using search engines to research products, nearly half are…

By rumo · 28 Feb 2006

Analytics

60% Oppose Search Engines Storing Search Behaviors

A study conducted by the University of Connecticut showed that 60% of users are opposed to search engines permanently storing their search…

By Barry Schwartz · 23 Feb 2006

Analytics

Google Tops Search Loyalty Study, Though Many Searchers Aren’t That Loyal

A new search loyalty study by Compete shows that Google leads its competitors by far in having the most loyal searchers, those…

By Danny Sullivan · 21 Feb 2006

Analytics

PPC Ad Impressions Grow 16% in 6 Months

A new Nielsen//NetRatings study shows that “sponsored link advertising impressions” grew from 55.4 billion to 64.3 billion or 16 percent during the…

By Barry Schwartz · 16 Feb 2006

Analytics

AOL Leads in Online Conversions; Google Falls in Last

WebSideStory conducted a new study that revealed Conversion Rates for Each Major Search Engine. For the month of January, AOL lead the…

By Barry Schwartz · 16 Feb 2006

Analytics

Searches Grow 55% & Google Gains 5.7% in Search Share

Late last month, Danny reported that the search share remained the “status quo.” The stats from Nielsen//NetRatings shows that search growth overall…

By Barry Schwartz · 09 Feb 2006

Analytics

New Study Reports that Search Sites Provides Twice the Conversion Rate When Compared With Other Acquisition Sources

The Dow Jones story: Search Sites Better At Getting Shoppers To Buy: Study, reports on new research from WebSideStory that shows search…

By Gary Price · 30 Jan 2006