Analytics.
ComScore, FM Team Up for Analytics Research
ComScore Networks has teamed up with John Battelle’s Federated Media (FM) Publishing for a research and development initiative to come up with…
KeywordDiscovery offers free search term suggestion tool
Trellian’s KeywordDiscovery.com is offering a free search term suggestion tool. Type in a seed keyword and the free tool generates the top…
More Search Share Numbers
Following the share-of-search statistics from Compete and comScore, we now have numbers from Hitwise and Nielsen/NetRatings. Nielsen puts Google on top with…
Wordtracker launches free keyword suggestion tool
Wordtracker has launched a free keyword suggestion tool. The tool gives webmasters up to 100 keywords in each session. Wordtracker provides one…
The Lost Arts of Accountability and Relevance?
Search marketers who blame Google’s latest algorithm shift or quality score update for their traffic woes are like brick and mortar store…
Make ROI Your New Year’s Resolution
Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk…
Yahoo’s Tim Mayer Talks Search Builder
Stone Temple Consulting’s Eric Enge has posted the latest in a series of interviews with search luminaries. This one’s with Yahoo’s Tim…
Two- and Three-Word Queries Rule
According to data collected from users of European Web analytics provider OneStat, most people use 2- or 3-word queries in search engines.…
Weather.com’s SEO Efforts Rest Heavily on Analytics
Data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts.
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to…