Analytics.
New Yahoo! comScore Study on Shopping Behavior
The Yahoo! comScore study released this week reaffirms that shoppers who pre-shop products on the Web in fact purchase more at off-line…
11 Cool Things with HBX Analytics
Visual Sciences’ HBX Analytics has been around on the scene for a long time. In a discussion with Ali Behnam from Visual…
Alexa Toolbar Accuracy and Uses
Philipp Lenssen at Google Blogoscoped posted yesterday about how the accuracy of Alexa data is really poor. The specifics of his post…
Web Analytics Shootout: Unica’s Affinium NetInsight
Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review…
Taking Your PPC Campaigns Beyond the Majors
Most marketers don't go beyond Google, Yahoo and Microsoft with their PPC campaigns, but Eric Enge shows you why you might want…
New Report from WebAnalyticsDemystified
WebAnalyticsDemystified has released an important new report titled: The Problem with Free Web Analytics. The report included a number of interesting results,…
Analyzing Data to Lower Your CPA
Optimizing a PPC campaign can be a challenging task. Eric Enge shows you one way to lower your cost-per-acquisition by analyzing the…
Interview with Unica’s Rand Schulman
Just over a week ago I sat down with Rand Schulman and spoke at length about the web analytics industry, and some…
Visual Sciences Retains Goldman, Sachs & Co
It looks like life at Visual Sciences remains busy. In response to a number of unsolicited queries about acquiring them, the company…
10 Cool Things With Clicktracks
Clicktracks was one of the packages that my company, Stone Temple Consulting, evaluated during our recent Web Analytics Shootout. The package performed…