How video can help SEO?
A third of all web users make up the audience of the Google owned video channel YouTube. So with more than a billion users, and billions of daily video views, gaining user attention is a must.
Hosting your videos on YouTube will give you a boost in search visibility in Google search engine results (SERPs). However merely uploading a video isn’t enough. Just like all great pieces of effective content you need to make sure it follows these principles.
- Your video either needs to informative, innovative or entertaining. Preferably all three.
- Identify trending subject matter by staying on top of popular search terms.
- Connect using emotion will increase the chances of a viewer sharing it. Create an ongoing series to get regular visitors hooked.
- Work with other collaborators and influencers to increase your audience.
- Ensure your videos are accessible to everyone.
- Make sure your videos are of a consistent quality, and meet viewers’ expectations.
- Be authentic.
But video marketing isn’t just about YouTube. Increasingly brands are sharing videos natively to Facebook, and this is giving branded Facebook pages a boost.
Search Engine will help you navigate this new horizon of video content marketing, by offering he latest video trends and best practice advice for video optimisation.
