Video
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013.
How Vine Has Changed the Video Landscape in Just 12 Months
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.
Google Gives More Prominence to First Playable Music Video Search Result
Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video.
Google Vows to Reduce Fake YouTube Views
It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a "miniscule fraction" of video clips on the website.
YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]
Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails.
Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends.
How Video Site NDN is Driving 500 Million+ Video Views Per Month
NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways."
The 2014 Super Bowl Commercials Just Kicked Off
Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year's commercials on the YouTube Ad Blitz pregame gallery.
YouTube Unveils New Comment Management Page
YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its social arm. Here's a look at what's new.
Online Content Videos Break Record with 52 Billion Monthly Views
Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year.
