SEO.
Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's…
7 Tips to Ensure Your SEO Strategy Supports Your Brand
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are…
Title Tags & SEO: 3 Golden Rules
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have…
Guest Blog Network PostJoint Confirms Google Penalty
Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog…
How to Identify Non-Ranking URL Page Types Using Google Site Search
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data…
Matt Cutts on How Google Handles 404 & 410 Status Codes
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers…
6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website…
Search Engine Optimization Companies: Break Google’s Rules to Get Top Rankings?
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way.…
Will Google Reward Secure Websites With Better Search Rankings?
Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted…
SEO, Your Website & You: 5 Myths & 10 Tips
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to…
Google’s Matt Cutts on SEO: A Retrospective (2006-2010)
Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point,…
Google’s Matt Cutts on SEO: A Retrospective (2000-2005)
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers…
Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate…
The Future of Link Building: 5 Important Messages
Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link…
The Art of SEO Direction
In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning…
A Very Mild Case of Google Penguin?
Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt…
Google Takes Down 7 Japanese Link Networks
Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning…
‘No-Links Ranking’ – The Battle for Better Organic SERPs
Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as…
The Linking Dilemma: Google Has Left a Giant Mess for Us All
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding…
Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up
In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to…
How to Remove a Penalty for Unnatural Outbound Links
It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by…
Matt Cutts on How Google Tests Its Algorithms
Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the…
Google Webmaster Tools Gives More Precise Index Status Data
Google has announced the ability for webmasters to now track indexed URLs for each protocol - HTTP and HTTPS - as well…
Matt Cutts on How to Tell Google When Multiple Domains are Related
How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without…
Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according…
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