SEO.
How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
How to educate clients about SEO and earn their trust
Clients understood SEO and its value when the significance was explained in simple terms. Tips to educate clients about SEO, pitch services, and…
Scaling SEO: 5 levels of automated digital progression & elevation
BrightEdge's Jim Yu discusses the five levels of scaling SEO, from manual SEO all the way to real-time decision-making and automated optimizations.
Why website security affects SEO rankings (and what you can do about it)
Hubspot found that 82% of a consumer survey would leave a website that was not secure. Four steps to get started on…
The evolution of Google’s rel “no follow”
Anyone relying on rel=nofollow to try and block a page from being indexed should look at using other methods to block pages…
Transformation of Search Summit 2019: Highlight reel
Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.
Five factors that determine the overall page quality
Google hires real humans known as "Search Quality Raters". Page Quality rating (PQ) is a grade given after analyzing “how well a…
Creating SEO-friendly how-to content
Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to…
Accessibility and SEO: Where they overlap and how to optimize for both
What if I told you that accessibility and SEO could go hand in hand? Let's see how it can be done with…
Why businesses should implement structured data
It's been eight years since schema was introduced, many brands are yet to implement it. A look at what structured data is…