SEO.
Google doubles down on Product Listings Ads with expandable mega layout
Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query.
The power of evergreen content for SEO
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how…
What do you need to know about Voice Search?
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its…
Eight quick and easy user interaction hacks to boost your SEO performance
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online…
Three simple resolutions on how to do better SEO in 2016
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least…
11 biggest SEO trends and events of 2015
To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the…
SEW’s 10 most popular articles of 2015
Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced…
10 of the most popular SEW guest articles from 2015
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.
Comparison sites dominate UK online financial services market
Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back.
Is Penguin 4.0 coming in March 2016?
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be…
How US consumers are researching holiday gift ideas in 2015
With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for…
How hacking hurts your website’s ranking in search results
It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of…
Click-through rate (CTR) might beat PageRank for Google’s top search results
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google,…
Spotlight: DuckDuckGo’s Gabriel Weinberg
DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more…
How links could be online marketing’s most important KPI in 2016
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those…
How to completely dominate Google’s first page
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be…
Seven of the most interesting SEM stories of the week
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.
Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertising
The retailer has seen positive results from its retargeting campaigns, but earlier this year it decided to trial the use of programmatic…
Bing reveals the top US and UK searches of 2015
It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. Here are the top searches from 2015...
It’s not too late: 12 ways to boost sales this holiday season
Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual…
What are the busiest times for stores on Black Friday?
If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location…
Six of the most interesting SEM stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Preparing your ecommerce SEO strategy before the holiday code freeze
Search professionals need to sharpen their SEO strategies prior to the holiday IT lockdown.
How to get an exact match vanity URL for YouTube
I recently went through the process of setting up a YouTube channel for one of my websites and came across a very…
Will 2015’s SEO best practices carry over into 2016?
As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016…
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