SEO.
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
Case study: will new domain extensions provide an SEO boost?
While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, others…
10 things to look for in your site search data
The terms that visitors type into your site search box can provide valuable insight which can be used in other marketing efforts.
Nine fascinating SEM news stories and stats from this week
Just like the current series of The Muppets, our weekly programme has been put on hiatus for re-tooling.
Four benefits of aligning SEO and UX when building your website
In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of…
How can marketers use TV ads to drive searches?
In this post I'll look at some examples, stats and suggested best practices.
Consumer search behaviour: stats and trends
Here's the skinny on all that's happening right now in search behaviour.
How cannibalisation can harm your search rankings
In this post we look at how related domains are competing against each other for search rankings.
So what the heck is RankBrain?
You won’t have failed to notice in the news this week certain headlines along the lines of “Google reveals new machine learning…
14 ways to reduce your site’s bounce rates
Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more…
How to deal with content that competes for the same search terms
Unfortunately it's common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site whether you’re a…
Everything you need to know about the disavow file
Let’s get right back to basics and explore what the disavow file is, why it exists, and how and when to use…
SEM stats: 20+ of the most interesting from this week
Welcome to our weekly round-up of statistics from the world of search and slightly beyond.
Automating landing page creation is a really bad idea
Few sites would automatically generate content or use an automated tool to build backlinks, so why is it considered fine to dynamically…
What is semantic search and why does it matter?
A way to deliver highly accurate and relevant answers to all of your questions, or simply a way to keep a user…
How do I get a search box to appear in my site’s search results?
I've now realised there's something else missing from my site’s search results… my very own search box within the sitelinks.
Using Kickstarter for SEO: a case study
Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google…
SEM stats: 10+ of the best from this week
Full disclosure: this may not be as ‘weekly’ as the headline suggests, nor will I be able to promise as many as…
How do I get sitelinks to appear in my site’s search results?
The first thing I had to figure out when asking this question was, what the heck do you actually call the links…
Do you have to come first in search anymore?
What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm…
How to find linkable assets on large enterprise sites
Today I’m going to cover an important portion of the research phase: how to efficiently find linkable assets on any site, even…
What is an authority website and how can I become one?
An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites…
Should you audit your disavow file?
When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google…
How long tail keywords can drive traffic in organic search
Instead of screaming their messages at customers, marketers can benefit from the more subtle, understated organic search, which is driven by long…
Search Engine Watch: a note from the new Editor
Hi, my name is Christopher and I’m the new editor of Search Engine Watch. I assume you’re all applauding at home.
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