SEO.
A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics…
Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
VPN and SEO: Why professionals should care
One of the most significant advantages of a VPN for SEO is, it helps see search results country-wise. More on why there's…
How to make the most of Google’s “People also ask” results
We may have no power over Google's SERP elements but here's how digital marketers can boost their clients' organic visibility through "People…
How encryption can enhance your SEO ranking
Cyber criminals earn $3.25 billion per year. Isn't this a good reason why you should consider encryption to save your business online?…
Six must-know international SEO tips to expand your business
International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search…
Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which…
Google for branding: Getting more from search engine services
We touch on the aspects of using Google for branding with a list of Google’s underused services, and suggested ways you can…
The changing face of search: Dynamic content and experiences that perform
Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.
Case Study: How BDCenter transformed a reputation from 48% negative on Google to neutral
Digital agency, BDCenter uses one of their actual cases as an example to show how they changed a client’s reputation from 48%…