SEO.
Does Social Media 2.0 deserve a second life?
Okay, okay, so I’ve already weighed in on the question, “Is the Social Media Press Release a Meatball Sundae?” Last November, I…
Super Bowl Advertiser Search Trends
For this year's big game, the winning advertisers will understand search and social media.
Super Bowl Advertisers Mostly Unprepared, Search-wise
It seems that every year it’s the same story. Advertisers pony up big bucks to create and air an ad during the…
The Other Side of the MS/Yahoo Deal
It’s pretty obvious that this is all about the ad dollars. But they only get those dollars because we all go online…
Recession-Proof Your Business by Building Links
The three don'ts of link building in social networks will save you from exile. How to use link building to make your…
Hospitality Social Media Marketing: Influence Critical Customer Reviews
UGC (User Generated Content), especially in the form of customer reviews, can send scads of excited visitors to your door credit card…
Using SEO for Reputation Management
SEO has a pivotal role in reputation management, as it can push down negative results and enhance positives in search results.
SEO for Reputation Management
Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for…
Measuring PR in cold, hard cash
If you haven’t read Mike Grehan’s ClickZ article, “Search and the changing face of public relations,” read it now. Among the many…
SEO Millionaire: Who Wants to Be One? – Part 2
Search Engine Watch asks the most popular question in our 10 year history. Response from SEOs? Outstanding.