SEO.
Optimization Tips for PDFs: Great Advice for B2B Search Marketers
PDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in…
Seesmic Acquires Twhirl, Taking Video Chat to a Whole New Level
Video chat startup Seesmic has acquired Twhirl, an Adobe AIR Twitter client. Twhirl is the most popular Twitter client, boasting over 100,000…
Afraid to Link Out? Think Again
Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you…
SEW Experts: Afraid to Link Out? Think Again
Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you…
Work With Your IT Staff, Not Against Them
If you’re like most in-house or agency SEOs, you’ve had your share of challenges with convincing the IT department to implement your…
Title Tag Copywriting Tips for Newbie SEOs
The title tag is one of the most important pieces of content when it comes to search engine optimization. There are two…
Constructive feedback on online reputation management
Three weeks ago, I wrote an article entitled, “Online Reputation Management Requires Cabinet War Rooms,” that reported on the Brand & Reputation…
Google Bombs, Jew Watch News & the Hypocritical Linking Universe
Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid…
Does Google Allow Good Google Bombs?
To some, it appears that Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The…
Social Media Pop Quiz: 3 Questions You’ll Never Get Right
If you’re following the PEW studies on Internet Life and Campaign ’08, then you know the Presidential election will be won or…