SEO.
Google Search Console: a complete overview
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters to…
Why are SEOs slow to implement Accelerated Mobile Pages?
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an…
Do 50% of adults really not recognise ads in search results?
Around half of adults are unable to recognise ads in Google's search results, according to a survey.
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets…
The convergence of SEO and UI goals for mobile users
Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts,…
How to optimise your page images to increase site speed
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they…
Smarter digital assistants and the future of search
The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology…
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after…
The dangers of ‘Googlizing’ your site
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern…
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on…
24 key skills for SEO professionals (and wannabes) in 2016
There are lots of different roles within search, and as such, the industry welcomes people with a variety of different skillsets. I…
17 ways to improve your site search results pages
As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience…
How to optimize your Google My Business listing: expert tips
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search…
30 quick and easy SEO tips for small businesses
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed,…
Everything you need to know about natural language search
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type…
Google manual action penalties were due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. …
Google Accelerated Mobile Pages and content: the need for speed
When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update,…
11 tips on how to optimise Pinterest pins for SEO
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with…
WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
We've partnered with WebPromo to bring you a transcript of their entire one-hour long Google Q&A, where its top three ranking signals…
How organic search might influence the 2016 US election
Search data has always been powerful, but it becomes even more significant when we're able to understand what people search for in…
2016 state of link building survey: five important takeaways
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey…
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search…
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search... Prominence.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for 'near me' micro-moments.
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