SEO.
Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to be a combination of the mobile…
Google’s next mobile-friendly update will include page speed
The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile…
Does Google look at anchor text in internal links?
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of…
The continuing rise of voice search and how you can adapt to it
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how…
Five ways UX blends with SEO to improve a site’s performance
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be…
How to write meta descriptions for SEO (with good and bad examples)
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine…
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
What people search for: most popular trends, keywords, topics
People love using search engines, but what do they search for? Here are the best ways to discover the most popular topics,…
Searching for Video, Images, Audio, Gifs, Podcasts, Memes & Radio: a directory of search engines, finders & generators
Here’s an up-to-date list of all the multimedia search engines for image, video, GIFs and radio stations.
Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free
SEO isn’t anything new, there are very few people involved in marketing who don't have some appreciation of how you might need…
Beginner’s guide to server response codes
Server response codes are an important aspect of understanding the information sharing process. Knowing each code's appropriate use is a necessary skill,…
Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search…
How one small word makes a huge difference on Google SERPs
Recently we've had a lot of internal discussions about the importance of keywords and the various combinations, including match type.
How do I make sure my site is mobile friendly? A checklist
Last week, Google’s Webmaster Trends Analyst John Mueller confirmed on Twitter that the latest wave of changes to Google's mobile-friendly ranking signal…
BBC Food website closure: what have we lost and who stands to benefit?
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains…
How to write meta title tags for SEO (with good and bad examples)
What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine…
Brand slackers: organic search is not always about non-branded keywords
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search…
How to avoid your search marketing campaign falling short of its potential
If you're working as an SEO professional this post is for you. I'll show you some practical ways you can ensure that…
Google has banned payday loan PPC ads, but who benefits?
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short…
Why you NEED to raise organic CTR (and 4 ways to do it)
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within…
SEO 101: eight simple ways to optimise your blog posts for search
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page's ranking…
Adopting a consumer mindset for your SEO strategy
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?
How Nordstrom strategically beat Zappos in Google Search
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom…
Search marketing in China: the rise of so.com
An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage…
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