SEO.
What should I do when I discover a competitor’s Private Blog Network (PBN)?
Wherever you land on the private blog network (PBN) argument, it always pays to have a plan in place for when you encounter a competitor’s network.
Preparing for SEO in 2017: yes it’s that time already
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time…
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your…
26 best expert-recommended free SEO tools
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can…
Nine quick fixes to improve your stagnant SEO
You’re no SEO beginner. You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new…
How to optimise your videos for better ranking on YouTube
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
Five ways to use local SEO even when you don’t have a physical premise
How can a business stand out in local SEO with no physical premise? Is it even possible?
Quiz: How well do you know these 25 SEO abbreviations?
SEO, SEM, PPC, CTR, HTML, HTTP, IP... even for the most seasoned digital marketing professionals, the world of SEO can be a…
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper…
Images: three optimisation tips to help speed up your site
People like fast websites and so does Google.
How The Telegraph’s SEO strategy led to a Brexit traffic boost
The EU referendum has delivered a nice traffic boost for the UK's newspaper websites, according to ABC figures released this week.
Why your content and SEO strategy need to be joined up
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.
What are the most common on-page SEO issues, and how can you fix them?
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass.
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in…
The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is…
Five things to remember for a smooth, catastrophe-free site migration
SEO should be the cornerstone of any site migration strategy. SEOs need to get in on the action from the word go,…
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against…
85+ SEO experts you should follow on Twitter
Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while,…
How a dedicated IP address and SSL certificate affects your search engine rankings
To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were…
SEO in the festival season: which retailers have the right strategy?
Summer in the UK means festivals, and there are plenty to choose from again this year.
14 influencer marketing essentials for SEO success
The following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when…
Is an internal linking strategy paying off for Mail Online?
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for…
Imitating search algorithms for a successful link building strategy
When doing a link building strategy - or any other type of SEO-related strategy, for that matter - you might find the…
HTTPS websites account for 30% of all Google search results
As of late June, 32.5% of page one Google results now use the https: protocol, according to a new study from Moz.
Nine considerations for movie-based SEO outreach campaigns
Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty issues…
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