PPC.
Integrated PPC: A Mind Meld Across Online Marketing Tactics
Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video,…
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that…
PPC Defense: Don’t Let These 7 Factors Damage Your Performance
Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are…
Google Updates How AdWords Quality Score is Reported
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise…
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you…
Use AdWords Scripts to Streamline Your PPC Optimization Efforts
AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software.…
PPC in 10 Minutes Per Day
In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when…
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative…
Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts
July 22 is finally here, which means any PPC advertisers who haven't yet upgraded to Google AdWords enhanced campaigns are now being…
5 Google Dynamic Remarketing Ads Best Practices
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to…
Advertising on Amazon: 3 Winning Channels
Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising…
Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents…
Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+…
From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are…
Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide
RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search…
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search,…
AdWords Review Extensions: Add Third-Party Testimonials to Ads
While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right…
With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner
Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no…
How I Learned to Stop Worrying and Love Enhanced Campaigns
It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently,…
AdWords Top Movers Report: What It Is & What It Should Be
A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those…
Google AdWords Dynamic Remarketing Launches For Merchants
Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available…
Do the PPC Engines Reward the Right Behaviors?
Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management,…
Google Grants Cannabis Group $240,000 in AdWords Money & Other Products
According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well…
AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back
The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it…
New in AdWords: Add Descriptions to Sitelinks
Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers…
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