PPC.
Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending…
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase…
How to Win in the Google Stock Market
A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified…
AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to…
Creating an Ad Optimization Roadmap
This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on…
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were…
July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?
In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by…
A Preview of Bing Ads’ Keyword Distribution Graph
The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low…
4 Google AdWords Updates You Might Have Missed
Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements…
Using Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different…
How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful…
Which Online Flower Store’s PPC Ad Won Mother’s Day 2013?
Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal,…
5 Kickin’ New Google AdWords Features to Try
Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks,…
Key Factors to Effective Competitive Analysis as a Small Business
Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give…
Google Shopping: 3 Lies Merchants Have Been Fed
Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter…
Google Changes Shopping Feed Specifications
Google Shopping is finally unleashing the new feed specifications for merchants, including guidance for high resolution images and new attributes for merchants…
7 Ways to Get More Out of Your Conversion Confirmation Page
Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often…
Yahoo Debuts New Ad Format in News Stream
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and…
Snickers AdWords Campaign Targets Searchers So Hungry They Can’t Spell
As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who…
7 Essential Skills for Managing PLA Campaigns
When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with…
Killer PPC Testing Using an Ad Testing Matrix
The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done.…
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s…
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