PPC.
Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads…
A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and…
Google Adds Ability to Undo Changes in AdWords
Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button, providing advertisers with…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow…
Future of Paid Search: Think Target Audiences, Not Just Keywords
It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain…
Search Engine Traffic Drives Most Ad Clicks on Websites [Study]
Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the…
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely…
How to Implement a Tiered PPC Bidding Strategy
When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant…
Google AdWords Adds Search Network with Display Select Option
Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to…
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR,…
13 Metrics Every PPC Report Should Have
Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages…
3 Google Shopping Campaign Challenges & Solutions
PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number…
Can RTB Turn Display Into Search?
Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration…
Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1
Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads…
Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name…
Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully…
5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance
Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5…
Stop Obsessing Over AdWords Quality Score
Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's…
Google Says: Use AdWords Ad Extensions, Or Else
Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions…
Google Rolls Out AdWords Ad Rank Algorithm Update
Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad…
How B2B Advertisers Can Use Q4 to Dominate Q1
Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1…
Facebook Exchange Coming to DoubleClick Bid Manager ‘In a Few Months’
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants…
Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results
Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a…
All Google AdWords Advertisers Gain Access to Review Extensions
Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to…
Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google…
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