PPC.
Why Google Shopping is dominating retail search marketing
A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light…
5 advanced Google AdWords features to enhance your PPC
Google AdWords is a highly effective marketing channel for brands to engage with customers. Within this article, we round up five advanced…
Here are the key metrics and templates you need to create a PPC report
A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business. Here are four…
An introduction to advanced audience targeting in AdWords
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the…
The 2018 guide to B2B sales, Part 3: Using CRM data for lasting benefits
In the last part of our B2B blog series, we are going to discuss tying back-end results to front-end metrics so that…
Event recap: State of Search with Brainlabs
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London…
A beginner’s guide to display advertising
In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you…
How to deliver a data-driven search marketing strategy using customer intent trends
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not…
The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures
In Part 1 of this series, we broke down how to effectively use different channels for B2B sales. In this post, we’ll…
Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search
Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords…